Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product by Varsha Jain, B.E. Ganesh, and Dhruvin Chauhan

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dc.contributor.authorJain, Varsha
dc.contributor.authorGanesh, B.E.
dc.contributor.authorChauhan, Dhruvin
dc.date.accessioned2024-01-21T19:19:17Z
dc.date.available2024-01-21T19:19:17Z
dc.date.issued2016
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7809
dc.language.isoen_US
dc.publisherInderscience Publishers, UK
dc.sourceMiddle East Journal of Management
dc.titleUnderstanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product by Varsha Jain, B.E. Ganesh, and Dhruvin Chauhan
dc.typeOther

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