Children as influencers in purchase decisions of family

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorA. Mujeeb Khan
dc.date.accessioned2023-12-15T17:24:25Z
dc.date.available2023-12-15T17:24:25Z
dc.date.issued1997
dc.format.extentxi, 104p.
dc.identifier.other0049
dc.identifier.other0050
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4970
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995002
dc.subjectclient servicing
dc.subjectpurchase decisions
dc.subjectchildren as influencers
dc.subjectchanging value
dc.subjectsociological explanations
dc.subjectparental response
dc.subjectrequesting styles and appeal
dc.titleChildren as influencers in purchase decisions of family
dc.typeThesis
dcterms.identifier658.8348 KHA

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