Flash sales as a promotional strategy for service based companies: consumer and company perspective and implications
dc.contributor.advisor | Anita Basalingappa | |
dc.contributor.author | Khurana, Ritika | |
dc.date.accessioned | 2023-12-15T17:23:37Z | |
dc.date.available | 2023-12-15T17:23:37Z | |
dc.date.issued | 2022 | |
dc.format.extent | 258p. | |
dc.identifier.other | 4037 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4602 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | 20200127027 | |
dc.title | Flash sales as a promotional strategy for service based companies: consumer and company perspective and implications | |
dc.type | Thesis | |
dcterms.identifier | 658.83 KHU |
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