Ambuja Cement Foundation
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
The solution to be proposed for bridging this gap, or connecting to the right people, is a mediating platform over the internet. The platform is a database of farmers and their corresponding profiles - data on their produce, quantity, soil quality, and so on. This database can be accessed by the 2500 or odd companies that Balaji has in its tie-ups.
The consumer journey ends with the selection of the produce and farmers by the company, either ordering in anticipation and/or ordering available produce.
This will also help in reducing the present telephonic communication Balaji is using as a channel to connect with their customer companies and a much more efficient, faster approach to help the farmers.
Description
Rural Immersion Report - Ambuja Cement Foundation
Keywords
agriculture development, FPO, production techniques