Rural Immersion Programme: Adani Foundation
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Success stories across the Adani Foundation initiatives to be used for external communication Unified branding for all relevant SHGs in Mundra • Talk to people working in various sectors and see how their stories are interconnected
and how they will resonate with all stakeholders
• Various formats to be explored • Impactful & meaningful stories that make a statement Understanding the work done by different SHGs
• Finding the common threads between them to create a sub brand
• Unifying similar elements and SHGs in order to leverage it for marketing and branding purposes
Description
Area: Mudra Port Sez, District: Kachch : Gujarat
Keywords
Rural development & problems, study by students