An examination of the individual and product category level determinants of true variety seeking behaviour versus repeat purchasing and derived switching behaviour

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorNeelesh Suryavanshee
dc.date.accessioned2023-12-15T17:23:40Z
dc.date.available2023-12-15T17:23:40Z
dc.date.issued1998
dc.format.extent157p.
dc.identifier.other316
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4656
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1996026
dc.subjectmarketing research
dc.subjectconsumer
dc.subjectvariety seeking behaviour
dc.subjectindividual level variables
dc.subjectproduct category level variables
dc.subjectinvolement
dc.subjectpurchse frequency
dc.subjectperceived difference between the brands
dc.subjectstrength preference
dc.subjectpurchse history
dc.subjecthedonic features
dc.subjectpurchase context
dc.titleAn examination of the individual and product category level determinants of true variety seeking behaviour versus repeat purchasing and derived switching behaviour
dc.typeThesis
dcterms.identifier658.8343 SUR

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