A structural equation model to understand the consumer purchase decision process in the Indian automobile industry : a case of mini and compact cars
| dc.contributor.advisor | Rajneesh Krishna | |
| dc.contributor.author | Kalkar, Ankit Anil | |
| dc.date.accessioned | 2024-01-04T17:17:41Z | |
| dc.date.available | 2024-01-04T17:17:41Z | |
| dc.date.issued | 2012 | |
| dc.format.extent | 53p. | |
| dc.identifier.other | 3403 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5851 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2010008 | |
| dc.title | A structural equation model to understand the consumer purchase decision process in the Indian automobile industry : a case of mini and compact cars | |
| dc.type | Thesis | |
| dcterms.identifier | 658.8343 KAL |
Files
Original bundle
1 - 1 of 1