Evaluating the effect of in-store promotions on the purchase decision variables for a consumer in India

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dc.contributor.advisorRohit Trivedi
dc.contributor.authorGaur, Abhisar Pallav
dc.date.accessioned2024-01-04T17:17:28Z
dc.date.available2024-01-04T17:17:28Z
dc.date.issued2011
dc.identifier.other003174
dc.identifier.other003175
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5733
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009003
dc.titleEvaluating the effect of in-store promotions on the purchase decision variables for a consumer in India
dc.typeThesis
dcterms.identifier658.883 GAU

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