Sales promotion : why, when and how

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorRahul Gupta
dc.date.accessioned2023-12-15T17:25:42Z
dc.date.available2023-12-15T17:25:42Z
dc.date.issued1997
dc.format.extentiv, 35p.
dc.identifier.other0084
dc.identifier.other0085
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5303
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199532
dc.subjectclient servicing
dc.subjectsales promotion
dc.subjectconsumer
dc.subjectwhy
dc.subjectwhen
dc.subjecthow
dc.subjectbrand equity
dc.subjectconsumer choice
dc.titleSales promotion : why, when and how
dc.typeThesis
dcterms.identifier658.82 GUP
dcterms.subjectMaggi
dcterms.subjectNescafe

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