An attempt at clustering people on the basis of their values

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorTulika Prakash
dc.date.accessioned2023-12-15T17:23:49Z
dc.date.available2023-12-15T17:23:49Z
dc.date.issued1999
dc.identifier.other00524
dc.identifier.other00525
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4727
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1997052
dc.subjectconsumer behaviour
dc.subjectvalues
dc.subjectcluster based on values
dc.subjectconsumers
dc.subjectbrand choice
dc.subjectrelationship between value clusters and choice of brands
dc.titleAn attempt at clustering people on the basis of their values
dc.typeThesis
dcterms.identifier658.8343 PRA

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