Crafting clarity: Leveraging large language models to decode consumer reviews
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Date
2024
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Elsevier Ltd.
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Parveen, S.V., Gajjar, P., Ray, R.K., & Dutt, A. (2024). Crafting clarity: Leveraging large language models to decode consumer reviews. Journal of Retailing and Consumer Services, 81, 103975.https://doi.org/10.1016/j.jretconser.2024.103975