Problematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model by Varsha Jain

Simple item page
dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:35Z
dc.date.available2024-01-21T17:56:35Z
dc.date.issued2019
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7027
dc.language.isoen_US
dc.publisherEmerald Publishing
dc.sourceEuropean Journal of Marketing
dc.titleProblematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model by Varsha Jain
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
FP_958.pdf
Size:
1.09 MB
Format:
Adobe Portable Document Format
Download

Collections

Research Articles