An attempt at psychographic profiling of newspaper readers

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorSwaminath S.
dc.date.accessioned2023-12-15T17:23:48Z
dc.date.available2023-12-15T17:23:48Z
dc.date.issued1999
dc.format.extent82p.
dc.identifier.other00490
dc.identifier.other00491
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4723
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199749
dc.subjectenglish newspaper readership
dc.subjectpsychographic profiling
dc.subjectbrand loyalty
dc.subjectRichins and Dawson Materialism Scale
dc.subjectKahle's List of Values (LOV)Scale
dc.subjectmedia habits and profile
dc.titleAn attempt at psychographic profiling of newspaper readers
dc.typeThesis
dcterms.identifier658.838070172 SWA

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