Can the consumer's religiosity add to the brand equity?
dc.contributor.advisor | Varsha Jain | |
dc.contributor.author | Utpat, Aditi Kiran | |
dc.date.accessioned | 2024-01-04T17:17:40Z | |
dc.date.available | 2024-01-04T17:17:40Z | |
dc.date.issued | 2012 | |
dc.format.extent | 49p. | |
dc.identifier.other | 3400 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5847 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG2010005 | |
dc.title | Can the consumer's religiosity add to the brand equity? | |
dc.type | Thesis | |
dcterms.identifier | 658.827 UTP |
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