Brand storytelling using YouTube influencers: A comparative study of unacademy and Tata Tiago by Anwesha Bandopadhyay

Simple item page
dc.contributor.authorBandopadhyay, Anwesha
dc.date.accessioned2024-01-21T19:03:15Z
dc.date.available2024-01-21T19:03:15Z
dc.date.issued2019
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7668
dc.language.isoen_US
dc.publisherShri Manoranjan Panda
dc.sourceCommunication 4.0: Communication in a Digital Age. 3rd National Media Conclave-2019
dc.titleBrand storytelling using YouTube influencers: A comparative study of unacademy and Tata Tiago by Anwesha Bandopadhyay
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
FP_956.pdf
Size:
8.15 MB
Format:
Adobe Portable Document Format
Download

Collections

Conference Papers