Conventions and disruption in Indian television advertising

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dc.contributor.advisorVijay Nagrare
dc.contributor.authorLahiri, Saswati
dc.date.accessioned2024-11-20T08:26:12Z
dc.date.available2024-11-20T08:26:12Z
dc.date.issued1998
dc.format.extent51p.
dc.identifier.other00353
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8968
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG1996049
dc.subjectclient servicing
dc.subjecttelevision advertising
dc.subjectconventions
dc.subjectcertain product categories
dc.subjectoccurrence of disruption
dc.titleConventions and disruption in Indian television advertising
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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