Content analysis of social media campaigns by Indian automobile companies to map the perception of the target audience
| dc.contributor.advisor | Pradeep Krishnatray | |
| dc.contributor.author | bagchi, Tathagat | |
| dc.date.accessioned | 2024-01-04T17:18:04Z | |
| dc.date.available | 2024-01-04T17:18:04Z | |
| dc.date.issued | 2012 | |
| dc.format.extent | 64p. | |
| dc.identifier.other | 3539 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5994 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2010144 | |
| dc.title | Content analysis of social media campaigns by Indian automobile companies to map the perception of the target audience | |
| dc.type | Thesis | |
| dcterms.identifier | 302.33 BAG |
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