Emotional versus rational connect in television ads in India

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dc.contributor.advisorFalguni Vasavada-Oza
dc.contributor.authorShukla, Abhinav
dc.date.accessioned2024-01-04T17:17:40Z
dc.date.available2024-01-04T17:17:40Z
dc.date.issued2012
dc.format.extent62p.
dc.identifier.other3398
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5845
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2010003
dc.titleEmotional versus rational connect in television ads in India
dc.typeThesis
dcterms.identifier659.143 SHU

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