In search of an Indian image : a study of consumer responses to Indian imagery in advertising

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorCharukesi Ramadurai
dc.date.accessioned2023-12-15T17:24:44Z
dc.date.available2023-12-15T17:24:44Z
dc.date.issued1997
dc.format.extentvi, 86p.
dc.identifier.other0058
dc.identifier.other00201
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5069
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995011
dc.subjectmarketing research
dc.subjectIndian image
dc.subjectadvertising
dc.subjectIndianisation of foreign brands
dc.subjectqualitative research
dc.subjectyouth
dc.titleIn search of an Indian image : a study of consumer responses to Indian imagery in advertising
dc.typeThesis
dcterms.identifier658.827 RAM

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