Scary Good: Selling Horror Content in India
| dc.contributor.author | Divay Agarwal | |
| dc.date.accessioned | 2024-01-20T12:24:20Z | |
| dc.date.available | 2024-01-20T12:24:20Z | |
| dc.date.issued | 2023-05-06 | |
| dc.description.abstract | Our next guest cracked the content code for Indian audiences, disrupting genres and platforms with his scary good (and record-breaking) horror content. We’re on a quest to find out how. MICAST is in conversation with Divay Agarwal - Head of Content at The Mad Virus Studios and creator of the immensely popular YouTube horror show, Khooni Monday. With over 7 years of experience ranging from product management to content creation, across organizations such as Lionsgate, Jio Cinemas, JioTV+ and HT Media. He’s a content extraordinaire from MICA’s batch of 2018! In this episode we discuss: 01:37 - Horror entertainment vs. the Indian mainstream 08:16 - The key to engaging fans and keeping them hooked to your content 12:03 - Decoding Divay’s process - adapting animation for audio formats 20:00 - The business reality of creative content endeavours Stream NOW on all your favourite platforms! Follow MICAST on Instagram: / micast_them… MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in | |
| dc.identifier.uri | https://www.youtube.com/watch?v=U_hZjPDHY2o | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6682 | |
| dc.language.iso | en | |
| dc.publisher | MICA Ahmedabad | |
| dc.relation.ispartofseries | MICAST | |
| dc.title | Scary Good: Selling Horror Content in India | |
| dc.type | Video |