Plugged into the future: How immersive technologies are changing service experiences?
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Date
2025
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Emerald Group Publishing Ltd.
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Sama, R.R., Pande, T., Sharma, K., & Das, K. (2025). Plugged into the future: How immersive technologies are changing service experiences?. Journal of Service Theory and Practice. https://doi.org/10.1108/JSTP-12-2024-0465