Measuring the comparative efficacy of endorsements by celebrities Vis-à-vis animated mascots by Jay Trivedi

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dc.contributor.authorTrivedi, Jay
dc.date.accessioned2024-01-21T17:56:26Z
dc.date.available2024-01-21T17:56:26Z
dc.date.issued2018
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6983
dc.language.isoen_US
dc.publisherSage Publications & MICA
dc.sourceJournal of Creative Communications
dc.titleMeasuring the comparative efficacy of endorsements by celebrities Vis-à-vis animated mascots by Jay Trivedi
dc.typeArticle

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