Identifying and evaluating digital nudging techniques and understanding consumer behaviour in context of indian fmcg food e-commerce

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dc.contributor.advisorFalguni Vasavada Oza
dc.contributor.authorNarang, Samartha
dc.date.accessioned2024-01-04T17:20:20Z
dc.date.available2024-01-04T17:20:20Z
dc.date.issued2021
dc.format.extent50p.
dc.identifier.other4023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6483
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20190126040
dc.subjectidentifying and evaluating
dc.subjectnudging technique
dc.subjectunderstanding consumer behaviour
dc.subjectIndian FMCG
dc.subjectfood e-commerce
dc.titleIdentifying and evaluating digital nudging techniques and understanding consumer behaviour in context of indian fmcg food e-commerce
dc.typeThesis

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