Discovering the holistic perspectives of artificial intelligence for enhancing customer engagement by technology-oriented brands in India
dc.contributor.advisor | Varsha Jain | |
dc.contributor.author | Kakkar, Tamanna | |
dc.date.accessioned | 2024-01-04T17:19:56Z | |
dc.date.available | 2024-01-04T17:19:56Z | |
dc.date.issued | 2018 | |
dc.format.extent | 55p. | |
dc.identifier.other | 3962 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6421 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG2016170 | |
dc.subject | marketing | |
dc.subject | artificial intelligence | |
dc.subject | brand | |
dc.subject | India | |
dc.title | Discovering the holistic perspectives of artificial intelligence for enhancing customer engagement by technology-oriented brands in India | |
dc.type | Thesis | |
dcterms.identifier | 658.8270954 KAK |
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