The role of augmented reality experiences in consumers' purchase intention toward new products

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dc.contributor.authorJain, Varsha
dc.contributor.authorKrishna, Rajneesh
dc.date.accessioned2024-12-12T16:41:12Z
dc.date.available2024-12-12T16:41:12Z
dc.date.issued2024
dc.identifier.citationAmbika, A., Jain, V., Belk, R., Kasilingam, D., & Krishna, R. (2024). The role of augmented reality experiences in consumers' purchase intention toward new products. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2435
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9178
dc.language.isoen
dc.publisherWiley-Blackwell Publishing Ltd.
dc.titleThe role of augmented reality experiences in consumers' purchase intention toward new products
dc.typeArticle

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