Photo/Copy ? : comparing the effectiveness of visual (pictures)versus verbal (copy)cues in print advertising

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dc.contributor.advisorRajiv Bagayatkar
dc.contributor.authorAmishi Shah
dc.date.accessioned2023-12-15T17:24:32Z
dc.date.available2023-12-15T17:24:32Z
dc.date.issued2004
dc.identifier.other001376
dc.identifier.other001377
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5011
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200209
dc.titlePhoto/Copy ? : comparing the effectiveness of visual (pictures)versus verbal (copy)cues in print advertising
dc.typeThesis
dcterms.identifier659.132 SHA

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