Sponsorship : from management ego to marketing success

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorTithi Ghosh
dc.date.accessioned2023-12-15T17:26:41Z
dc.date.available2023-12-15T17:26:41Z
dc.date.issued1997
dc.format.extentv, 63p.
dc.identifier.other104
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5491
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995050
dc.subjectclient servicing
dc.subjectsponsorship
dc.subjectevents
dc.subjectkinds
dc.subjectbrand
dc.subjectmeasuring impact of sponsorship
dc.subjectdebates
dc.subjectproduct launches
dc.subjectpagents
dc.subjectawards
dc.titleSponsorship : from management ego to marketing success
dc.typeThesis
dcterms.identifier659.152 GHO

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