Role of brand love in enhancing consumer - brand relationships in luxury perfumes
| dc.contributor.advisor | Varsha Jain | |
| dc.contributor.author | Bhandari, Chakshu | |
| dc.date.accessioned | 2024-01-04T17:19:35Z | |
| dc.date.available | 2024-01-04T17:19:35Z | |
| dc.date.issued | 2017 | |
| dc.format.extent | 39p. | |
| dc.identifier.other | 3877 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6360 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2015019 | |
| dc.title | Role of brand love in enhancing consumer - brand relationships in luxury perfumes | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 BHA |
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