To understanding the Salwar Kurta consumer of the SEC a category and study her reaction to the concept a 'National brand' of Salwar Kurta

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dc.contributor.advisorRajneesh Krishna
dc.contributor.authorJagdish, Manasi
dc.date.accessioned2023-12-15T17:24:20Z
dc.date.available2023-12-15T17:24:20Z
dc.date.issued2003
dc.identifier.other001181
dc.identifier.other001182
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4939
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001027
dc.subjectconsumer attitueds
dc.subjectnational and local brands
dc.subjectbranding
dc.titleTo understanding the Salwar Kurta consumer of the SEC a category and study her reaction to the concept a 'National brand' of Salwar Kurta
dc.typeThesis
dcterms.identifier658.827 JAG

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