Preference for mythology and mytho-fiction : implications for brands and media

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dc.contributor.advisorShubhra P. Gaur
dc.contributor.authorSanyal, Ishani
dc.date.accessioned2024-01-04T17:19:41Z
dc.date.available2024-01-04T17:19:41Z
dc.date.issued2018
dc.format.extent56p.
dc.identifier.other3917
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6378
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016037
dc.subjectmythology
dc.subjectmass media
dc.subjectmarketing
dc.subjectbrands
dc.titlePreference for mythology and mytho-fiction : implications for brands and media
dc.typeThesis
dcterms.identifier658.827 SAN

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