An examination of country of origin effects in product evaluation

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorNisha Sampath
dc.date.accessioned2023-12-15T17:25:26Z
dc.date.available2023-12-15T17:25:26Z
dc.date.issued1997
dc.format.extentvii, 66p.
dc.identifier.other0079
dc.identifier.other00193
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5247
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995027
dc.subjectmarketing research
dc.subjectproduct evaluation
dc.subjectcountry of origin
dc.subjecteffects
dc.subjectschematic representation
dc.subjectmulti-faceted construct
dc.subjectcountry image
dc.subjectproduct image
dc.subjectpurchase behaviour
dc.titleAn examination of country of origin effects in product evaluation
dc.typeThesis
dcterms.identifier658.8343 SAM

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