Dus Dishaa’s
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
DusDishaa is a venture based in Prayagraj which provides fascinating experiences around the city through heritage walks, tours and excursions, local and traditional cuisine experiences.
They also engage with local art forms, artists, and memorabilia while promoting heritage appreciation. Dr Kavita Gupta, the founder, wears many hats and loves exploring Allahabad
with both the locals and tourists to understand the multi layers of the city. She is presently an Associate Professor at Rishihood University, Sonipat and a heritage entrepreneur. She has
shared her enthusiasm with students through education at several institutions like the Entrepreneurship Development Institute Gandhinagar, GBPSSI at Allahabad University and
Banaras Hindu University. Through Dus Dishaa, Kavita hopes to foster culture and heritage appreciation through rooted tours.
Description
Keywords
heritage and history, rebranding