Integrated marketing communications

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorAparna Balakrishanan
dc.date.accessioned2023-12-15T17:24:42Z
dc.date.available2023-12-15T17:24:42Z
dc.date.issued1997
dc.format.extent45p.
dc.identifier.other0056
dc.identifier.other0057
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5058
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995010
dc.subjectclient servicing
dc.subjectintegrated marketing communications
dc.subjectIMC mix
dc.subjectwhy
dc.subjectplanning
dc.subjectcase study
dc.titleIntegrated marketing communications
dc.typeThesis
dcterms.identifier658.802 BAL
dcterms.subjectCitibank

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