Use of gamification design in B2C eCommerce in India to improve customer engagement and loyalty

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dc.contributor.advisorRajneesh Krishna
dc.contributor.authorSriram, Siddharth
dc.date.accessioned2024-01-04T17:18:23Z
dc.date.available2024-01-04T17:18:23Z
dc.date.issued2013
dc.format.extent80p.
dc.identifier.other3632
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6091
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2011150
dc.titleUse of gamification design in B2C eCommerce in India to improve customer engagement and loyalty
dc.typeThesis
dcterms.identifier658.4012 SRI

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