Understanding Bi-directional media consumption in online shopping: A case of three cities in India by Varsha Jain, Ganesh B.E., Amrita Bansal

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dc.contributor.authorJain, Varsha
dc.contributor.authorGanesh, B.E.
dc.contributor.authorBansal, Amrita
dc.date.accessioned2024-01-21T17:56:31Z
dc.date.available2024-01-21T17:56:31Z
dc.date.issued2018
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7008
dc.language.isoen_US
dc.publisherChapman University
dc.sourceJournal of Business and Management
dc.titleUnderstanding Bi-directional media consumption in online shopping: A case of three cities in India by Varsha Jain, Ganesh B.E., Amrita Bansal
dc.typeArticle

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