Understanding airline brand equity drivers: lessons from a multiple case study by Kallol Das, Karman Khanna and Surankita Ganguly

Simple item page
dc.contributor.authorDas, Kallol
dc.contributor.authorKhanna, Karman
dc.date.accessioned2024-01-21T19:19:17Z
dc.date.available2024-01-21T19:19:17Z
dc.date.issued2017
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7814
dc.language.isoen_US
dc.publisherHellenic Aviation Society, Athens
dc.sourceJournal of Air Transport Studies
dc.titleUnderstanding airline brand equity drivers: lessons from a multiple case study by Kallol Das, Karman Khanna and Surankita Ganguly
dc.typeOther

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
FP_882.pdf
Size:
486.7 KB
Format:
Adobe Portable Document Format
Download

Collections

Other publications