The role of discount coupons and celebrity endorsements on consumer attitudes and purchase intentions in fashion ecommerce

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dc.contributor.advisorJay Trivedi
dc.contributor.authorRao, Karthik J.
dc.date.accessioned2024-01-04T17:19:41Z
dc.date.available2024-01-04T17:19:41Z
dc.date.issued2018
dc.format.extent28p.
dc.identifier.other3918
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6379
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016041
dc.subjectmarketing
dc.subjectendorsement
dc.subjectconsumer behaviour
dc.titleThe role of discount coupons and celebrity endorsements on consumer attitudes and purchase intentions in fashion ecommerce
dc.typeThesis
dcterms.identifier658.8342 RAO

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