What do audience want - and why ? : a study to assess television references of the youth of Ahmedabad

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorAbu Huzaifa Mallick
dc.date.accessioned2023-12-15T17:24:27Z
dc.date.available2023-12-15T17:24:27Z
dc.date.issued1997
dc.format.extentv, 94p.
dc.identifier.other00108
dc.identifier.other00109
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4981
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995003
dc.subjectmedia planning
dc.subjecttelevision research
dc.subjectqualitative research
dc.subjectaudience expectations
dc.subjectpretesting system
dc.subjectsoap opera
dc.subjectscore calculation
dc.subjectevaluation procedure
dc.titleWhat do audience want - and why ? : a study to assess television references of the youth of Ahmedabad
dc.typeThesis
dcterms.identifier302.23 MAL

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