Exploring avatar selves in the metaverse: Consumer co-creation of experiences
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Date
2024
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Wiley-Blackwell Publishing Ltd.
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Chakraborty, A., Jain, V., & Belk, R. (2024). Exploring avatar selves in the metaverse: Consumer co-creation of experiences. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2440