A study of narrative engagement in e-commerce

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dc.contributor.advisorAnjali Bansal
dc.contributor.authorSharma, Mayank
dc.date.accessioned2024-01-04T17:20:00Z
dc.date.available2024-01-04T17:20:00Z
dc.date.issued2019
dc.identifier.other3976
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6431
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2017044
dc.subjectelectronic commerce
dc.subjectinternet marketing
dc.subjectinformation technology
dc.titleA study of narrative engagement in e-commerce
dc.typeThesis
dcterms.identifier658.872 SHA

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