Changing of celebrity endorsement and its impact thereof on consumers

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dc.contributor.advisorNaval Bhargava
dc.contributor.authorRoy, Shubhrojyoti
dc.date.accessioned2024-11-20T08:26:24Z
dc.date.available2024-11-20T08:26:24Z
dc.date.issued2004
dc.format.extent80p.
dc.identifier.other001496
dc.identifier.other001497
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/9067
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG200271
dc.titleChanging of celebrity endorsement and its impact thereof on consumers
dc.typeThesis
dcterms.dateCopyrighted2002-2004

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