The mad circus
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Date
2014
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Publisher
MICA - The Photo Novel Company
Abstract
The photonovel, which is also known as fotonovela, has its origins in Italy way back to the post World War II era when pictorial summaries of Hollywood movies in the form of photo-booklets were produced. The photonovel is a story told with photos and dialogues (or thoughts) presented in bubbles like in comic books. The combination makes it a very entertaining and easy-to-read medium.
Over the decades, it has evolved to become a popular medium of entertainment in Mexico and to an educational took in the United States. In fact, researchers have reported the following two categories of photonovels: popular culture and health - educational/ informational. As the names indicate, the first type is meant for entertainment and the second is meant to inform, educate and empower. At The Photonovel Company, we deliver education that empowers as well as entertains! We call that Edutainment! The Photonovel Company is a unique social communication venture of Mudra Institute of Communications Ahmedabad (MICA). The Photonovel Company is presently funded by its parent organisation, MICA. Our mission is to eradicate the various social evils that plague our society and thereby, make this world a better place to live in. We believe that proper education is the remedy for all social problems. We will, therefore, achieve our mission through our objective of creating and distributing educational material on socially relevant causes.