Understanding the defining characteristics of a high-quality conceptual article

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dc.contributor.authorDas, Kallol
dc.contributor.authorMungra, Yogesh
dc.date.accessioned2025-10-29T10:52:02Z
dc.date.available2025-10-29T10:52:02Z
dc.date.issued2025
dc.identifier.citationDas, K., Mungra, Y., Malhotra, N.K., & Kumar, V. (2025). Understanding the defining characteristics of a high-quality conceptual article. European Journal of Marketing, https://doi.org/10.1108/EJM-04-2025-0301
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10359
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd.
dc.titleUnderstanding the defining characteristics of a high-quality conceptual article
dc.typeArticle

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