Positioning of media brands : adding a dimension to media analysis

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorVivek Kumar
dc.date.accessioned2023-12-15T17:23:56Z
dc.date.available2023-12-15T17:23:56Z
dc.date.issued2000
dc.format.extent59P.
dc.identifier.other00690
dc.identifier.other00691
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4786
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98054
dc.subjectpositioning
dc.subjectmedia brands
dc.subjectpersonality traits
dc.subjectperceptual maps
dc.subjectmedia classes
dc.subjectproduct categories
dc.subjectmedia vehicles
dc.subjectconsumer brands
dc.subjectpersonality of specific publications and channels
dc.titlePositioning of media brands : adding a dimension to media analysis
dc.typeThesis
dcterms.identifier658.827 KUM
dcterms.subjectTimes of India
dcterms.subjectIndian Express
dcterms.subjectSandesh
dcterms.subjectGujarat Samachar
dcterms.subjectZee TV
dcterms.subjectSony

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