Rural Research Project: Binwada

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dc.contributor.authorBhatt , Dishant
dc.contributor.authorRamakrishnan, Nishtha
dc.contributor.authorDesai, Shivani
dc.contributor.authorZaveri, Vaibhav
dc.date.accessioned2024-12-08T22:13:15Z
dc.date.available2024-12-08T22:13:15Z
dc.date.issued2015
dc.descriptionRural Immersion Project – Village : Binwada, District: Valsad, State: Gujarat
dc.description.abstractFor marketers today, ‘Rural’ is a fascinating concept. It has become imperative for all of us related to marketing to understand what drives rural audience and how they can be talked to. In India, this segment is catching up rapidly with the urban segment in terms of consumption. According to IBEF, “The Fast Moving Consumer Goods (FMCG) sector in rural and semi-urban India is estimated to cross US$ 20 billion by 2018 and US$ 100 billion by 2025”. It has become a crucial category for brands to penetrate in terms of Market share. Our objective was to ‘Understanding the purchase behaviour of rural youth and its influence’. We covered what rural youth thinks about various brands, awareness about brands and what role various branded products play in their lives.
dc.identifier.otherPGDMC Batch 2014-16
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9172
dc.language.isoen
dc.publisherMICA
dc.subjectUnderstanding the purchase behavior of rural youth and its influence
dc.titleRural Research Project: Binwada

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