A ready reckoner for the media weights and media schedule for the top 15 categories for the period. July 2001 - December 2001
| dc.contributor.advisor | Anand Kalidas | |
| dc.contributor.author | Sapra, Isha | |
| dc.date.accessioned | 2023-12-15T17:24:19Z | |
| dc.date.available | 2023-12-15T17:24:19Z | |
| dc.date.issued | 2003 | |
| dc.identifier.other | 001175 | |
| dc.identifier.other | 001176 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4935 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2001024 | |
| dc.title | A ready reckoner for the media weights and media schedule for the top 15 categories for the period. July 2001 - December 2001 | |
| dc.type | Thesis | |
| dcterms.identifier | 659.111 SAP |
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