Fundraising Campaign, Jaipur Rugs

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dc.contributor.authorMisra, Aayush
dc.contributor.authorGanesh, Mahima
dc.contributor.authorMadugula, Monika
dc.contributor.authorChauhan, Ritvik
dc.contributor.authorChawla, Saumitra
dc.contributor.authorAgarwal, Varun
dc.date.accessioned2024-03-12T09:47:01Z
dc.date.available2024-03-12T09:47:01Z
dc.date.issued2023
dc.descriptionRural Immersion Report-, Client: Jaipur Rugs
dc.description.abstractJaipur Rugs has its head office in the Pink City Jaipur and has now built its presence globally with footprints in over 60 countries. It has 40,000 artisans, 7000 looms, 6 sub-brands and 10000 rugs in stock in cities ranging from Paris to Milan and Beijing and Moscow. Founded in 1978 by NK Chaudhary popularly known as NKC revolution aliased the carpet industry with a model where the artisans come in direct contact with the end consumers to build a connect like none other with through impeccable storytelling. Being a family run enterprise, NOC serves as the president and other key roles taken up by his children as per their specialities.
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7890
dc.publisherMICA
dc.relation.ispartofseriesGroup; 10
dc.subjectproducts of the brand
dc.subjectIn-Depth Interviews
dc.subjectLack of water supply
dc.titleFundraising Campaign, Jaipur Rugs

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