Television audience : an attempt at psychographic segmentation

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorAmit Raj
dc.date.accessioned2023-12-15T17:24:18Z
dc.date.available2023-12-15T17:24:18Z
dc.date.issued1996
dc.format.extentv, 75p.
dc.identifier.other45
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4925
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1994039
dc.subjectmedia planning
dc.subjecttelevision audiences
dc.subjectattitude
dc.subjectbehaviour
dc.subjectactivities
dc.subjectmedia habits
dc.subjectdemographic
dc.subjectTV programmes
dc.subjectimplications
dc.titleTelevision audience : an attempt at psychographic segmentation
dc.typeThesis
dcterms.identifier701.455 RAJ

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