The changing face of advertising creativity in India
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Date
1997
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
client servicing, advertising, creativity, technology, brand stewardship, global v/s local, plagiarism, creative clutter, stereotype and reality, teaming for success, talent, films, celebrating the models, re-creating the male icon, the women, changing face, future