Perceptual mapping of idiosyncratic attributes for non gel toothpaste (dental creams)

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorKrishna Raj Bhat
dc.date.accessioned2023-12-15T17:25:04Z
dc.date.available2023-12-15T17:25:04Z
dc.date.issued1997
dc.format.extentv, 43p.
dc.identifier.other0070
dc.identifier.other00196
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5158
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995019
dc.subjectmarketing research
dc.subjectrational selection
dc.subjectperceptual mapping
dc.subjectdecompositional method
dc.subjectidiosyncratic attribute
dc.subjectevaluation
dc.titlePerceptual mapping of idiosyncratic attributes for non gel toothpaste (dental creams)
dc.typeThesis
dcterms.identifier658.8343 BHA
dcterms.subjectColgate
dcterms.subjectForhans
dcterms.subjectBabool
dcterms.subjectCibaca Top
dcterms.subjectPepsodent
dcterms.subjectPromise
dcterms.subjectVicco

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